Your clients are asking ChatGPT, Perplexity, and Google AI who to trust. If AI can't find you, the referral goes to someone else.
By Darlene Killen. BBA from Florida International University, cum laude. Five years in enterprise systems and automation. MoonInMental is my live case study. I ran it through every major AI platform in 2025 and documented every infrastructure change between a score of zero and a score of 26 out of 36. That documentation is The Visible Practitioner.
Frequently Asked QuestionsWhat is GEO?
Generative Engine Optimization is the practice of making your content visible to AI recommendation systems like ChatGPT, Perplexity, and Google AI Overviews.Why do service businesses need this?
When someone asks AI who to trust in your field, the recommendation goes to whoever has the right infrastructure in place. Most independent service businesses have none of it.How is GEO different from SEO?
SEO optimizes for search engine rankings through backlinks and keywords. GEO optimizes for entity recognition, structured data, and citation patterns that AI systems use to source recommendations.What does the consulting include?
AI visibility audit, schema markup implementation, content restructuring for citation likelihood, entity building strategy, and monthly spot-checks to track progress.
Footer Glossary: GEO consulting, Generative Engine Optimization, AI visibility, schema markup, entity recognition, AI recommendations, ChatGPT visibility, Perplexity citations, Google AI Overview, structured data, The Visible Practitioner Method